ABOUT US
System Professional combines state-of-the-art technology solutions and precision with a revolutionary offer: the first truly personalized hair care service taking hair care to a new level.
Our innovative formulas are fully combinable, even fusable, to create a personalize treatment as unique as you are.
Franz Ströher’s new company
A 26-year-old hairdresser launches his company and Wella is born.
System Professional launch
System Professional, the exclusive, innovative gem of the Wella family.
Discovery of Chitosan
The brand‘s priority has always been scientific investigation and innovation.
New merchandising
As more young chemists join the cause, using science to perfect hair care.
Relaunch for the 80s
Colour coding and a clean new 80s look boosts System Professional’s visibility.
System Professional for men
An exclusive range for men designed around a clearly-defined system.
System Professional Liquid Hair
System Professional introduces breakthrough innovation with the launch of Liquid Hair breaking barriers in hair repair.
Relaunch for the 90s
New image, new design, new communication as System Professional moves up with the times.
Award for scientific advancement
The use of a natural product from apples wins the prize for Raw Material Technology.
SP Just Men
The new cutting-edge range replaces System Professional for men and takes an extra step in men care.
The range expands
System Professional unceasingly perfects the range to deliver ultimate hair care. Choose the science get the magic.
Personalisation on a new level
Breakthrough product innovation allows for ultimate individual solutions.